Diageo forms tequila tie-up with US rapper Sean 'Diddy' Combs | Financial Times
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Patron bulks up liquor cabinet with new tequila line | Fortune
Sean 'Diddy' Combs buys premium tequila brand DeLeon with Diageo | Diageo | The Guardian
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Diageo, Diddy partner to buy DeLeon tequila
Sean "Diddy" Combs and DeLeón Tequila Welcome GRAMMY-winning singer/songwriter Miguel, Teyana Taylor, Machine Gun Kelly, Dave East, Vic Mensa, Arantza and Clay to the DeLeón 100
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Sean "Diddy" Combs Joins Diageo to Acquire DeLeon Tequila | HuffPost Impact